Skeeter Recognized Again by NMMA® for Excellence in Customer Satisfaction
KILGORE, Texas, September 18, 2012 — Skeeter Products, Inc., manufacturer of Skeeter brand boats, announced the National Marine Manufacturers Association (NMMA®) has once again recognized Skeeter with a CSI Award for excellence in customer satisfaction in two categories: Fiberglass Bass Boats and Fiberglass Outboard Boats. These two categories encompass Skeeter’s full line of boats including bass, walleye, multispecies, fish & ski, and saltwater bay boat products.
This year’s award is the eleventh consecutive for the company in both categories. Skeeter is the only bass and bay boat manufacturer to be awarded with this distinction.
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2011 and March 31, 2012.
“Customer satisfaction is at the core of everything we do and every boat we build,” said Jeff Stone, Senior Vice President, Skeeter Products, Inc. “This kind of recognition is the result of excellent on-the-water performance and incredible customer service. Our unmatched Limited Lifetime Structural Warranty and Three-Year Stem-to-Stern Component Warranty coverage, by far the strongest in the industry, demonstrates our emphasis on quality and customer satisfaction. I could not be more proud of the Skeeter team for this achievement.”
NMMA® launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.
The National Marine Manufacturers Association (NMMA®) is the leading association representing the recreational boating industry. NMMA® member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters in the United States. The association is dedicated to industry growth through programs in public policy, market research and data, product quality assurance and marketing communications.
Skeeter Products, Inc., a Yamaha Boat Company, and leading manufacturer of performance fishing boats, is proud to support America’s fishing consumer for over half a decade. Skeeter is the recipient of eleven consecutive NMMA® C.S.I. Customer Satisfaction Index awards, and its boats are certified to meet strict U.S. Coast Guard and American Boat & Yacht Council standards. For a catalog call (800) SKEETER, or for more information visit www.skeeterboats.com. For a catalog call (800) SKEETER, or for more information visit www.skeeterboats.com. EAT. SLEEP. FISH.
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